The Fiat 850 Coupe's Glamorous Cousin

As said in the Do Look Back post, ‘Small but Perfectly Formed,’ with the advent of the 1960s, Moretti transitioned from an automotive manufacturer to an ‘enhancer,’ upgrading Fiat mainstream products with, mostly, aesthetic improvements – though some mechanical upgrades were also available at customer request.  Given Moretti’s previous affinity with the sports car sector – the 750 Gran Sport being obvious testament to this – it’s not surprising that the marque took a keen interest in the Fiat 850 Coupe at its ’65 launch.  With a powertrain specification different from the saloon model, the Coupe’s engine, running on a Weber 24/32 or 28/36, delivered 47 bhp with 59 Nm torque, enabling it to be ‘sporting’ enough for the era on a kerb weight of 725 Kg.  For anyone wanting more urge, the factory would arrange tuning by Giannini, resulting in an additional 50% bhp.  And the ‘look’ was good too, with in-house styling led by the father and son Boanos.  So, it was felt that a profitable niche market sector opportunity existed for a Moretti-bodied/badged version for customers valuing a measure of exclusivity.  The resulting car was styled by Dany Brawand who had become familiar at the Grugliasco factory while working for Micholetti (and moonlighting) prior to joining the Moretti business on an official basis in late ’65.  The Tipo 100G, named ‘Sportiva,’ was unveiled at the Turin Show in early November ’65.  It is therefore likely that Brawand was working on the design much earlier in the year as a personal job while still employed by Michelotti – it was Michelotti’s discovery of such moonlighting that prompted him to fire Brawand.

Production and sales of the ‘Sportiva,’ model S, began in ‘66, with pricing ‘from’ 1,095,000 lire (about) £635.  A ‘SS’ model with 50 bhp and 62 Nm torque was also offered, this being priced at 1,350,000 lire.  Two cars with ’66 attribution are present on the Moretti Registry - #0524208 and #0636135.  A photograph of that second car, seen below, shows that head on, there was a hint of Corvette about the early Sportiva front end:

#0636135 Courtesy Moretti Registry

Whilst much has been written about the generally pleasing aesthetics, including favourable comparison with the Fiat Dino, the front panel/nose profile/headlighting has been the subject of some criticism.  One objection is to the bluff front panel, unrelieved by any aperture/grille, not functionally necessary of course with the rear engine location.  Also apparently disappointing to some eyes is the modest headlighting – it being suggested that a ‘sporting’ character would have been better indicated by a four lamp array, and that this too would have helped counteract the bland vertical plane of the front panel.  Moving to a 3/4 or side view, adverse comment has been made about how the leading edges of the front wings interact with the front panel, with the charge that there is no harmonious flow in how these components come together.  The disjointed  character is emphasised by an abrupt change of plane in the front wings above the leading edge of the front tyres, (circled in the photograph below).

#0677840 Courtesy Vintagesarasota (BaT)

This infelicitous aspect of the car was resolved by the ’68 facelift which created the ‘S2’ model, as seen in the example below:

#1445000 Courtesy Moretti Registry

Although some critics have suggested that the rear of the Sportiva S is plainer than the curvaceous front might lead you to expect, the various elements seem to me well matched and blended.  The engine deck lid is the main component, the upper surface of which is well relieved by the five groups of (10 each) cooling intake slots.

#100G-1084286 Courtesy Moretti Registry

The full width, wraparound rear bumper and circular tail lamps (standard Fiat items) are unfussily styled and work well with the rear panel and wings.  Two distinctive points to notice – the additional length of the side elements of the bumper, required by the Sportiva’s greater measure of overhang, and the central, twin hemispherically-capped licence plate lamp bulb arrangement, (Fiat versions using a single, lozenge-form element).

Courtesy Moretti Registry; Car and Classic

The Sportiva was badged, 1) Script ‘FIAT MORETTI’, chrome with black or deep red ground, mounted centrally on front panel, (with chrome ‘whiskers’ running either side to the headlamp apertures); 2) ‘MORETTI,’ chrome, red and white castellated shield crest over rectangular ‘MORETTI TORINO’ script with chequer pattern, mounted on the front wings between the trailing edge of the wheel arch and the leading edge of the door aperture; 3) ‘MORETTI’ and ‘FIAT 850’ or ‘850 Special’ chrome script badges on the rear panel.

Courtesy Rajveteranu.cz; Kristoj (BaT); OldMotors.net

For the SS model, a signifying chrome script badge was added, usually between the ‘FIAT 850’ script and the right hand rear tail lamp.  See below; #0524208, for example.

Courtesy Moretti Registry

Inside the Sportiva, a Moretti crest was usually to be seen on the gear knob, horn button and dashboard, (central, above the centre console). – see below:

Courtesy Kristoi (BaT)

Nardi steering wheels were a popular choice for Sportivas – both black and wood rimmed, some signed on the right hand spoke, and some with a Nardi badged horn button.  An alternative was the Ferrero two spoke model.

Courtesy Wikiwand; ClassicVirus.com

Standard road wheel rims were 12” (145 width tyres) either Borrani wires or Cromodora alloys.

Courtesy Car and Classic; Kristoi (BaT)

For ’68, an additional version became available.  At 1,500,000 lire, the ‘1000 Sport Coupe’ offered an appreciable enhancement of performance capability thanks to the additional capacity (139 cc), a Solex 34 PBIC carburettor, (in place of the Weber), and increase in the compression ratio from 9.2:1 to 9.5:1.  The result was 62 bhp, enough to reduce the 0-60 mph time by 3.4 seconds.  At the same time, the base model was re-designated ‘S2’ and upgraded with a substantial styling facelift to the front end bodywork and lighting, as illustrated above by #1445000.  At the car’s rear, a more subtle revision was that to the engine decklid with four groups of cooling intake slots as opposed to the five on the original design.  An ‘S2’ badge was added to the rear quarter panels.

S2 Courtesy Kristoi (BaT)

 

One of the fundamental compromises for the Sportiva was the lack of any +2 seating.  Where, on other such cars, there might have been some semblance of seats that might accommodate small children, the Sportiva had just a luggage storage area between the engine compartment and the seat backs.  This was largely due to the lack of boot space ahead of the cabin, this being taken up by the spare wheel which could only be mounted horizontally in what was a shallow void.  Moretti sought to address this limitation of the Sportiva’s appeal by creating a four seat version, named S4 and first-shown at the ’69 Turin Show.

Sportiva S4 as shown in a Moretti range leaflet

The S4 sold to those liking the basic concept of the Sportiva whilst wanting more interior room, but its looks must have been a significant deterrent to a broader appeal.  Although the model was launched after the S2, it had not adopted the latter’s more aesthetically successful front end.  Also less pleasing was a top heavy impression given by a disproportionately ‘tall’ glasshouse coupled with seemingly too-small wheels.  The rear quarter panels too appear ‘odd,’ as does the shape of the rear side glass.  Notable is the use of an S2 type engine deck lid and six elements tail lamps. 

Two examples of the S4 appear on the Moretti Registry, #1266944, below, and #1282958, lower below, both ’70:

In regard to both the S and S2 variants, ‘Special’ was added to the nomenclature, (and indicated by a rear panel-mounted badge), in some instances, but clear documentation of what specification upgrades gave rise to this designation is not available.

 

A convertible version of the Sportiva was marketed in 850 form initially, subsequently as an SS and finally in 1000 guise.  Very small numbers were made and there are no examples on the Moretti Registry.  I have also been unable to find details of a convertible Sportiva being sold in recent times.

 

Even at the beginning of the Sportiva’s production run, Moretti had turned its attention for future model lines to the new Fiat products – ultimately with a revised drivetrain format - which would emerge in the second half of the Sixties.  Initially, this saw Brawand drawing a coupe body for the Fiat 124 chassis and this resulted in both 5 seat and 2+2 versions introduced in ’66.  Within short order, the larger Fiat 125 was used as a basis for another new Moretti, titled GS 1.6.  Then, in ’69, Moretti presented its coupe version of the 128, especially significant in view of its front wheel drive layout, breaking with the rear engine configuration with which it had worked for so long.  The phase in which the company had created a coupe on the Fiat 850 saw justified respect for its product, with the Sportiva widely admired – especially in its S2 form – for its looks and general character.  It is usually given that Moretti built about 300 Sportivas and that 52 of those were of the S2 type.  Final sales occurred in ’71.