In the Know with Ken
Nowadays we are used to a February/March schedule of presentations by the Formula 1 teams of their new cars for the impending season. These have become increasingly glitzy with carefully optimised ‘production values.’ Aston Martin, for instance, released a 36 minute video on 1st March, which introduced us to the new AMR21. As well as being informative, this video is clearly intended to portray and promote Aston Martin’s and Cognizant’s brand values and corporate identities. Whilst the teams – and their main sponsors/funders – see such activities as essential to their operations, and thus seek to completely control the outputs, today’s media is proactive and intrusive, often reporting developments in timeframes entirely of their own choosing: result – the keeping of things confidential such as driver contract negotiations, technological innovations and technical failures is just a team manager’s fantasy.
Very
different from how things were 51 years ago.
Unhappy with the March 701 he was running for Jackie Stewart, Ken
Tyrrell commissioned Derek Gardner to design and supervise the building of a
new car. By today’s standards, it is
incredible that much of the design work was carried out in Gardner’s bedroom,
that the car was constructed in a shed in Tyrrell’s wood yard and that this was
done in secret. Tyrrell 001 was
presented in August 1970, taking fellow F1 competitors and the Press by
surprise. Something else to beggar
twenty-first century belief is the cost of the exercise - £20,000. Equally unlikely from a 2021 viewpoint, given
the slick attire of all team personnel – again, Aston Martin’s video can be
cited as evidence – is Gardner’s choice of garments in which to be photographed
with the design buck: simple collar and tie – no sponsors’ patches or Team Tyrrell
I.D.
Derek Gardner with 001 design buck |
Jackie Stewart and Ken Tyrrell with the new Tyrrell 0001, Sept. 1970 |
001 on the left in 1970, with distinctive high, flat front wing; 003, right, with the revised nose introduced at the French Grand Prix, 1971 |
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