Mirror, Mirror, on the Door
In 1979 I was in my eighth year at BMW Concessionaires GB, still revelling in driving the Bavarian cars, especially the 2002 Tii and 3.0CSLs. When I had started at the UK national base on the Chiswick High Road, not that many people, especially outside London, even knew what B M W stood for, let alone had driven one. On my first visit to the Munich factory, a senior executive, talking about the marque’s future, said that there was an aspiration to design and build cars with the character and performance of those built in Arese; (Mercedes were dismissed as being ‘old men’s’ cars). By ‘79, most people were well aware of BMW, and many longed to own one, so successful had the marketing been throughout the decade. And with sales ever-growing, by 1979 the UK operation was to be reconfigured as a factory-subsidiary company with a brand new, purpose-built headquarters in Bracknell. How fortunate for me – I happened to live just a few miles away and had been getting increasingly fed-up wit...